Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores
Shop Local NOW So You Can Shop Local FOREVER — Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores
NEW YORK, NY (October 21, 2020)--To help support independent bookstores during the critical holiday selling period, Workman Publishing Co., Inc. is introducing a consumer-focused Shop Local FOREVER marketing campaign.
The campaign is comprised of three components:
Of the Shop Local Forever campaign, Liz Hunter, Workman Publishing’s Associate Director of Field Sales, said: “We are honored to partner with our authors, all of whom are leaders in their fields, to champion the message that independent bookstores are a vital part of our culture. We hope this campaign inspires consumers to take action to support local businesses this holiday season and beyond.” If booksellers have questions about videos, or materials for this campaign, they can email Christian Westermann at firstname.lastname@example.org.
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About Workman Publishing
Workman Publishing Co., Inc., is an independently owned family of publishers, including Workman Publishing, Workman Audio, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. Workman also partners with The Experiment, duopress, Erewhon Books, Familius, and Future House Publishing. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit workman.com
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