NEW YORK, NY (October 21, 2020)--To help support independent bookstores during the critical holiday selling period, Workman Publishing Co., Inc. is introducing a consumer-focused Shop Local FOREVER marketing campaign.
The campaign is comprised of three components:
- Videos will feature prominent authors from across the country talking about what independent bookstores mean to them and why it’s important to shop local. Participating authors include: Julia Alvarez, Thomas Keller, Amy Timberlake, Kelly Barnhill, Tracey Baptiste, Austin Kleon, Margaret Roach, Grace Bonney, Edward Lee, Yamile Saied Méndez, Kaitlyn Greenidge, Peace Adzo Medie, Gabriel Bump, Jessamyn Stanley, Adam Rutherford, and Terry Virts, with more to be confirmed. These videos will be shared by the authors and Workman imprints throughout the holiday season, and are available for bookstores to use on their platforms. Booksellers can download the videos via this folder or use the Youtube URL links to post the videos to their store’s social media channels. In addition to the videos, booksellers can find digital assets associated with this campaign here.
- The offer of bulk quantities of a complimentary archival frameable art print highlighting the pleasure of reading. Featuring the quote “A spot of light, a good book, and off I go” by award-winning author Amy Timberlake and art by Caldecott medalist Jon Klassen, the print showcases artwork from Skunk and Badger (Algonquin Young Readers) and may be used as a gift to customers. Stores can request a bundle of 75 prints through the Shop Local FOREVER Materials Request Form. Available while supplies last and frames are not included. A digital asset for stores to use on their social media channels to promote the availability of these art prints can be downloaded here.
- An 11" x 15" foam core sign featuring the message “Shop Local NOW So You Can Shop Local FOREVER” to help stores communicate the importance and urgency of shopping local during the 2020 holiday season and beyond. Stores can request a sign be sent to their store via the Shop Local FOREVER Materials Request Form. Signs are available while supplies last. Stores are also free to download the file and use on their site, or to print and use in-store as needed.
Of the Shop Local Forever campaign, Liz Hunter, Workman Publishing’s Associate Director of Field Sales, said: “We are honored to partner with our authors, all of whom are leaders in their fields, to champion the message that independent bookstores are a vital part of our culture. We hope this campaign inspires consumers to take action to support local businesses this holiday season and beyond.” If booksellers have questions about videos, or materials for this campaign, they can email Christian Westermann at email@example.com.
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About Workman Publishing
Workman Publishing Co., Inc., is an independently owned family of publishers, including Workman Publishing, Workman Audio, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. Workman also partners with The Experiment, duopress, Erewhon Books, Familius, and Future House Publishing. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit workman.com