Shop Local NOW So You Can Shop Local FOREVER — Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores
NEW YORK, NY (October 21, 2020)--To help support independent bookstores during the critical holiday selling period, Workman Publishing Co., Inc. is introducing a consumer-focused Shop Local FOREVER marketing campaign.
The campaign is comprised of three components:
Of the Shop Local Forever campaign, Liz Hunter, Workman Publishing’s Associate Director of Field Sales, said: “We are honored to partner with our authors, all of whom are leaders in their fields, to champion the message that independent bookstores are a vital part of our culture. We hope this campaign inspires consumers to take action to support local businesses this holiday season and beyond.” If booksellers have questions about videos, or materials for this campaign, they can email Christian Westermann at firstname.lastname@example.org.
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About Workman Publishing
Workman Publishing Co., Inc., is an independently owned family of publishers, including Workman Publishing, Workman Audio, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. Workman also partners with The Experiment, duopress, Erewhon Books, Familius, and Future House Publishing. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit workman.com
Do You Need Help With Your IndieCommerce or IndieLite Website?
Online holiday shopping is ramping up. If your IndieCommerce or IndieLite website is still not live, here are a couple of videos that might help you get your website ready for launch in time for holiday shoppers.
How Fast Does Your Homepage Load?
Online customers like fast websites. The average time for a page to load on an IndieCommerce or IndieLite website is a few seconds or less. The average homepage takes slightly longer to load. Whenever you update your homepage, check to see how fast it loads compared to before you made the change.
If your website uses carousels to display books, one major culprit slowing it down might be the number of books you are displaying in the carousel on your homepage. The above example shows four images, but you could scroll to see more if it was an actual carousel. The problem is that although you only see four at a time, your homepage is loading every single book that you have selected to appear in the carousel, and that takes time. By reducing the number of titles in each carousel you display to no more than 20 books, this will help to reduce your homepage load time and keep your online customers happy.
Watch for Credit Card Fraud Red Flags
ABA’s Alison Larkin has been keeping an eye on IndieCommerce and IndieLite fraud trends. Lately, fraud patterns seem to be changing almost weekly, so she’s compiled a list of red flags to keep an eye out for when processing your online credit card orders. Each of these are pieces of the puzzle in determining if an order should be considered fraudulent.
Another Batch of New Features for You
The deadline is October 22. If you have questions regarding the upcoming change to credit card processing on IndieCommerce websites, check out these frequently asked questions or the recording of a webinar presentation on this change to credit card processing. If your IndieCommerce site is still on the shared ABA credit card account and you have not already started the move to your own credit card merchant account, you are encouraged to get this transition completed in October, before the holiday shopping rush begins.
If your bookstore is currently on IndieCommerce (not IndieLite) and you use ABA’s shared account for processing online credit card orders, we would like to help you set up your own credit card merchant account for your website as soon as possible. ABA CFO PK Sindwani has negotiated discounted credit card processing rates for ABA members with Gravitypayments.com. Find more information here.
Upcoming Webinars Next Week
We’ve got two important webinars for you next week that can help your website manage increased holiday sales and list non-book products faster.
The IndieCommerce teamFor past editions of IndieCommunication, visit this page.