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Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores

10/30/2020

Shop Local NOW So You Can Shop Local FOREVER — Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores

NEW YORK, NY (October 21, 2020)--To help support independent bookstores during the critical holiday selling period, Workman Publishing Co., Inc. is introducing a consumer-focused Shop Local FOREVER marketing campaign.

The campaign is comprised of three components:

Videos will feature prominent authors from across the country talking about what independent bookstores mean to them and why it’s important to shop local. Participating authors include: Julia Alvarez, Thomas Keller, Amy Timberlake, Kelly Barnhill, Tracey Baptiste, Austin Kleon, Margaret Roach, Grace Bonney, Edward Lee, Yamile Saied Méndez, Kaitlyn Greenidge, Peace Adzo Medie, Gabriel Bump, Jessamyn Stanley, Adam Rutherford, and Terry Virts, with more to be confirmed. These videos will be shared by the authors and Workman imprints throughout the holiday season, and are available for bookstores to use on their platforms. Booksellers can download the videos via this folder or use the Youtube URL links to post the videos to their store’s social media channels. In addition to the videos, booksellers can find digital assets associated with this campaign here.
The offer of bulk quantities of a complimentary archival frameable art print highlighting the pleasure of reading. Featuring the quote “A spot of light, a good book, and off I go” by award-winning author Amy Timberlake and art by Caldecott medalist Jon Klassen, the print showcases artwork from Skunk and Badger (Algonquin Young Readers) and may be used as a gift to customers. Stores can request a bundle of 75 prints through the Shop Local FOREVER Materials Request Form. Available while supplies last and frames are not included. A digital asset for stores to use on their social media channels to promote the availability of these art prints can be downloaded here.
An 11" x 15" foam core sign featuring the message “Shop Local NOW So You Can Shop Local FOREVER” to help stores communicate the importance and urgency of shopping local during the 2020 holiday season and beyond. Stores can request a sign be sent to their store via the Shop Local FOREVER Materials Request Form. Signs are available while supplies last. Stores are also free to download the file and use on their site, or to print and use in-store as needed.

Of the Shop Local Forever campaign, Liz Hunter, Workman Publishing’s Associate Director of Field Sales, said: “We are honored to partner with our authors, all of whom are leaders in their fields, to champion the message that independent bookstores are a vital part of our culture. We hope this campaign inspires consumers to take action to support local businesses this holiday season and beyond.” If booksellers have questions about videos, or materials for this campaign, they can email Christian Westermann at [email protected].

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About Workman Publishing

Workman Publishing Co., Inc., is an independently owned family of publishers, including Workman Publishing, Workman Audio, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. Workman also partners with The Experiment, duopress, Erewhon Books, Familius, and Future House Publishing. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit w orkman.com

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ABA IndieCommerce Communication

10/8/2020

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Do You Need Help With Your IndieCommerce or IndieLite Website?
Online holiday shopping is ramping up. If your IndieCommerce or IndieLite website is still not live, here are a couple of videos that might help you get your website ready for launch in time for holiday shoppers.

IndieLite: Chanthee Keokhaw has put together this great video on how to get your IndieLite website ready to go live.
IndieCommerce: Scott Nafz held a recent webinar on how to get your IndieCommerce site ready to go live.

These videos are a great opportunity to finally get your site ready. Check them out today. If you think your site is ready to launch, please sign up for the “Go Live” training sessions. IndieCommerce stores are trained on Mondays and IndieLite stores on Wednesdays. Contact IndieCommerce to schedule your Go Live training.
How Fast Does Your Homepage Load?
Online customers like fast websites. The average time for a page to load on an IndieCommerce or IndieLite website is a few seconds or less. The average homepage takes slightly longer to load. Whenever you update your homepage, check to see how fast it loads compared to before you made the change.

If your website uses carousels to display books, one major culprit slowing it down might be the number of books you are displaying in the carousel on your homepage. The above example shows four images, but you could scroll to see more if it was an actual carousel. The problem is that although you only see four at a time, your homepage is loading every single book that you have selected to appear in the carousel, and that takes time. By reducing the number of titles in each carousel you display to no more than 20 books, this will help to reduce your homepage load time and keep your online customers happy.
Watch for Credit Card Fraud Red Flags
ABA’s Alison Larkin has been keeping an eye on IndieCommerce and IndieLite fraud trends. Lately, fraud patterns seem to be changing almost weekly, so she’s compiled a list of red flags to keep an eye out for when processing your online credit card orders. Each of these are pieces of the puzzle in determining if an order should be considered fraudulent.

Read ABA’s fraud report, which lists email addresses from which fraudulent orders have been received.
For IndieCommerce/IndieLite sites, check each order to see if ABA has added an admin comment warning of fraud. In some (but not all) cases, we have been able to add these warnings before an order has been completed.
Check the IP address used to place the order for risk assessment using Scamalytics and IPQualityScore. It is especially important to check if the IP address shows a different geographical location from the billing or shipping location, or shows no location.
Pay attention to different ship to/bill to addresses, in particular those that are the same except for ZIP Code.
Pay attention to email addresses that have no connection to any of the billing or shipping data in the order.
Get a phone number for the customer on all orders. If this customer is not known to you, check to see how long they have been a customer as well as their order history. For IndieCommerce/IndieLite sites, do this by clicking on the customer number link in the customer info box.
Call the customer and the recipient of suspicious orders; the recipient might not be aware of any fraud and may help confirm if the order is fraudulent.
Check the order to see if the credit card authorization had address mismatches or declines before being approved.
Report all suspicious activity to the IndieCommerce team so we can track fraudulent activity.

Additional fraud prevention tips can be found here.
Another Batch of New Features for You

Discount Coupons: IndieLite sites can now offer coupons to their customers. Coupons can be for a dollar amount or percentage, for the order subtotal, or for particular ISBNs. (IndieCommerce stores have additional options for coupons.) Learn more about offering discount coupons.
IndieLite stores using Stamps.com, PirateShip, or ShippingEasy solutions can export order information into a CSV file and create shipping labels in bulk.
IndieLite stores can request both of the above features from the Store Features page on their IL sites. Go to: Store -> Configuration -> Account Information and Preferences -> Store Features
Bookazine Stock Information: Bookazine stock information is now visible on all IndieCommerce and IndieLite admin order pages

Just 16 Days Left for IndieCommerce Sites to Move to Their Own Credit Card Merchant Account
The deadline is October 22. If you have questions regarding the upcoming change to credit card processing on IndieCommerce websites, check out these frequently asked questions or the recording of a webinar presentation on this change to credit card processing. If your IndieCommerce site is still on the shared ABA credit card account and you have not already started the move to your own credit card merchant account, you are encouraged to get this transition completed in October, before the holiday shopping rush begins.
If your bookstore is currently on IndieCommerce (not IndieLite) and you use ABA’s shared account for processing online credit card orders, we would like to help you set up your own credit card merchant account for your website as soon as possible. ABA CFO PK Sindwani has negotiated discounted credit card processing rates for ABA members with Gravitypayments.com. Find more information here.
Upcoming Webinars Next Week
We’ve got two important webinars for you next week that can help your website manage increased holiday sales and list non-book products faster.

Order Processing 201: Monday, October 12, from 12:30 p.m. to 1:30 p.m. ET: Learn about the latest advanced tools available for processing your online orders in bulk. In this webinar, we will cover bulk order processing, printing invoices in bulk, exporting to shipping solutions, exporting to POS systems, and generating custom sales reports. These new features will save your staff time and keep your customers satisfied. Register today.
Sidelines and Non-Book: How to Create, Sell, and Manage Stock: Wednesday, October 14, from 12:30 p.m. to 1:30 p.m. ET: Get up to speed on the latest features and strategies for selling sidelines and other non-book inventory on your website. We'll cover an easy-to-use feature that adds tens of thousands of gift and game products from Ingram, how to bulk upload your own unique products, and how to integrate non-book products with LSI, so you can combine stock and pricing updates for books and sidelines in a single upload from your POS system. Register today.

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce teamFor past editions of IndieCommunication, visit this page.

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Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores

ABA IndieCommerce Communication

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Workman Publishing Announces 2020 Holiday Campaign in Support of Independent Bookstores

ABA IndieCommerce Communication

Archives

Categories

GLIBA Office​3123 Andrea Ct,Woodridge, IL 60517

Contact Us(630) 841-8129[email protected][email protected]

Join the GLIBA Email List!

GLIBA Office
3123 Andrea Ct,
Woodridge, IL 60517

Contact Us
(630) 841-8129
[email protected]
[email protected]