Summer Email Campaign & Winter Catalog

2021 provides fresh opportunities to reach more readers in new ways. In addition to the annual Winter Catalog, RAMP (a consortium of regional associations) is introducing four summer email campaigns. These are FREE customized emails designed to capture your customers’ attention on a regular basis over the summer months, driving online and in-store sales. All you need to do is provide RAMP with a few details and your personalized summer reading program will be good to go!
Summer Email Campaign Presentation and Q&A

E-mail Themes & Send Date

Dates + Details
  • Wellness: Summer Email 1 – May 21, 2021
    Update deadline: May 14, 2021
    Email details (updated as books are confirmed).
    >>VIEW A SAMPLE EMAIL (finalized emails will link to store e-commerce for purchase)
    Edelweiss collection
    SIGN-UP DEADLINE: MAY 14. Sign-ups received after May 14 will apply to the remaining summer emails!
  • The Great Outdoors: Summer Email 2 – June 10, 2021
    Update/Sign-up deadline: May 26, 2021
    Email details (updated as books are confirmed).
    Edelweiss Collection
  • Hot Summer Reads: Summer Email 3 – July 1, 2021
    Update deadline: June 17, 2021
    Email details (updated as books are confirmed).
  • Back to School/Work: Summer Email 4 – July 30, 2021
    Update deadline: July 16, 2021
    Email details (updated as books are confirmed).
Visit the RAMP website for more in for and to sign-up!
Bookstore Marketing Kit
Publisher Media Kit
For questions, please e-mail project manager Suzanne Shoger.