Great Lakes Independent 
Booksellers Association
 

Independent Bookstore Day

May 2, 2015

Independent Bookstore Day is an opportunity  for Indie Bookstores across the country to drive traffic to their stores and increase sales by offering exclusive merchandise created specifically for IBD, sold only on IBD.
 
Last year's successful California Bookstore Day was created with the hope that the event would go nationwide.  Now that it has, the folks at CBD are working with a nationwide committee to curate a selection of very special items created by publishers just for IBD. These items will appeal to customers across the country. Bookstores will order these items and sell them in their stores only on May 2, 2015.
 
400 (and counting)  bookstores, 16 signature items, one day only!
 


 

 

Why to participate 

Independent Bookstore Day is an excellent way to bring new customers into your store, increase sales, and celebrate indie bookselling.

Last year, almost all CBD participating stores reported sales increases, anywhere from 20% to 275% over the previous year.  The 93 California stores saw a collective increase of $150,000.

Tip: Booksellers report IBD is a great way to merchandise and sell backlist associated with the special items.

 

Links

Recap of CA Bookstore Day

CA Bookstore Day Website

Ideas for Making the Most of IBD

IBD Buying Guide

 

Add to Your Calendar

January 15- IBD catalog available for Viewing

February 1-Order forms due

April 20- Items begin shipping from Ingram

May 2- Independent Bookstore Day

Are You In?

Here are the GLIBA stores who have registered so far:

A Book Above

Blue Frog Books

Blue Marble Books

Book Mouse

Bookmamas, Inc.

Carmichael's Bookstore

Carmichael's Frankfort Ave.

City Lit Books

Coffeetree  Books

Fundamentals

I Know You Like a Book

Island Bookstores

Joseph Beth Bookstores

The Bookstore

Kazoo Books

Kids Ink Children's Bookstores

Loganberry Books

Mac's Backs on Coventry

New & Old Pages Book Shoppe

Nicola's Books

Open Books

Paragraph's Books

Prairie Path Books

Read Between the Lynes

Saturn Booksellers

Snowbund Books

Taylor's Books & More

The Book Cellar

The Book Nook & Java Shop

The Learned Owl Book Shop

The Magic Tree Bookstore

The Sly Fox

The Windowsill

Three Sisters Books & Gifts

Unabridged Bookstore

Viewpoint Books

Village Lights Bookstore

Von's Book Shop

 

If you don't see your store here, sign up today! 

 

 

 

 

 

 

 

 

 

 

How to Participate 

If you haven't already done so, register your store for Independent Bookstore Day. You can still participate if you haven't registered, but it makes the planning much easier.

There are three things booksellers need to do to set their store up for a successful experience.

1). Place your order.

Place an order for a minimum of 15 pieces. You could order 1 of 15 items, or 5 of three, or so on. The catalog of special items wall be available online on January 15th.  Your order form is due February 1st.

Items will be distributed through Ingram and standard discounts apply.  All IBD merchandise in non-returnable because the items are created specifically for this event (see our FAQs for more information).

Tip: We recommend buyers share the catalog with all staffers before placing an order.  It is better to have multiple options on items that are going to be popular, and staffers might want their own merchandise (I have dibs on several!). These numbers should be included in advance so you don't fall short on IBD.

2). Market the Event.

Getting Your Community excited about Independent Bookstore Day is crucial ti its success.  Because it is a national campaign, there will be plenty of coverage you can repurpose for your store.  Here are the logos for your use.

High Res Vertical

High Res Horizontal

B&W 


Tip: Be sure to follow Bookstore Day on Facebook  and Twitter. Social media is the most effective way to communicate with IBD staff and other bookstores to repurpose their marketing content.

Facebook:Facebook/BookstoreDay

Twitter:@bookstoreday


3). Throw a Party

It is not enough to put the items on your shelf, send a few Tweets, and hope customers come. CBD stores found that it is also crucial to create a schedule of events in your store throughout the day, ideally one each hour.

On May 2nd, be prepared to have a good time. Decorate your store and take lots of pictures.  Let's broadcast how fun indie bookstores can be and start building anticipation for 2016.

Tip: At Winter Institute be sure to attend the session Making the Most of Independent Bookstore Day on Monday, February 9th. CBD booksellers will tell you what types of events worked for them.


Sneak Peek of Exclusive Items for IBD

We will have 10 books and art pieces from major publishers and we have 6 coming from CBD Publishing. The details of all 16 will appear in our online catalog (coming on January 15th). Here is a peek at what we have confirmed so far:

A Signed original print from Chris Ware (Penguin Random House)

A "Books on Books Boxset in a specially designed tin.  Includes Shadow of the Wind, 84 Charing Cross Road, The Borrower, and The Bookman's Tale.(Penguin Random House)

A Literary Map of the Seas (3Fish Studios)

A Joke book for kids featuring jokes and illustrations from more than 35 authors including William Joyce, Kate DiCamillo, and David LaRochelle (CBD Publishing)

Guess How Much I Love to Read Onsie (Candlewick)

Original signed chapbook from Roxanne Gay (HarperCollins)

A Margaret Atwood Stencil: A Word after a word after a word is power.







.
Great Lakes Independent Booksellers Association
2113 Roosevelt, Ypsilanti, MI 48197
 (734) 340-6397
E-mail:
 deb@gliba.org

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