Independent Bookstore Day
May 2, 2015
Why to participate
Independent Bookstore Day is an excellent way to bring new customers into your store, increase sales, and celebrate indie bookselling.
Last year, almost all CBD participating stores reported sales increases, anywhere from 20% to 275% over the previous year. The 93 California stores saw a collective increase of $150,000.
Tip: Booksellers report IBD is a great way to merchandise and sell backlist associated with the special items.
Add to Your Calendar
January 15- IBD catalog available for Viewing
February 1-Order forms due
April 20- Items begin shipping from Ingram
May 2- Independent Bookstore Day
Are You In?
Here are the GLIBA stores who have registered so far:
A Book Above
Blue Frog Books
Blue Marble Books
Carmichael's Frankfort Ave.
City Lit Books
I Know You Like a Book
Joseph Beth Bookstores
Kids Ink Children's Bookstores
Mac's Backs on Coventry
New & Old Pages Book Shoppe
Prairie Path Books
Read Between the Lynes
Taylor's Books & More
The Book Cellar
The Book Nook & Java Shop
The Learned Owl Book Shop
The Magic Tree Bookstore
The Sly Fox
Three Sisters Books & Gifts
Village Lights Bookstore
Von's Book Shop
If you don't see your store here, sign up today!
How to Participate
If you haven't already done so, register your store for Independent Bookstore Day. You can still participate if you haven't registered, but it makes the planning much easier.
There are three things booksellers need to do to set their store up for a successful experience.
1). Place your order.
Place an order for a minimum of 15 pieces. You could order 1 of 15 items, or 5 of three, or so on. The catalog of special items wall be available online on January 15th. Your order form is due February 1st.
Items will be distributed through Ingram and standard discounts apply. All IBD merchandise in non-returnable because the items are created specifically for this event (see our FAQs for more information).
Tip: We recommend buyers share the catalog with all staffers before placing an order. It is better to have multiple options on items that are going to be popular, and staffers might want their own merchandise (I have dibs on several!). These numbers should be included in advance so you don't fall short on IBD.
2). Market the Event.
Getting Your Community excited about Independent Bookstore Day is crucial ti its success. Because it is a national campaign, there will be plenty of coverage you can repurpose for your store. Here are the logos for your use.
Tip: Be sure to follow Bookstore Day on Facebook and Twitter. Social media is the most effective way to communicate with IBD staff and other bookstores to repurpose their marketing content.
3). Throw a Party
It is not enough to put the items on your shelf, send a few Tweets, and hope customers come. CBD stores found that it is also crucial to create a schedule of events in your store throughout the day, ideally one each hour.
On May 2nd, be prepared to have a good time. Decorate your store and take lots of pictures. Let's broadcast how fun indie bookstores can be and start building anticipation for 2016.
Tip: At Winter Institute be sure to attend the session Making the Most of Independent Bookstore Day on Monday, February 9th. CBD booksellers will tell you what types of events worked for them.
Sneak Peek of Exclusive Items for IBD
We will have 10 books and art pieces from major publishers and we have 6 coming from CBD Publishing. The details of all 16 will appear in our online catalog (coming on January 15th). Here is a peek at what we have confirmed so far:
A Signed original print from Chris Ware (Penguin Random House)