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Bookstore Members are eligible to participate in a Print Newsletter Benefit through an agreement between GLiBA and Paz and Associates.
The newsletter program is a bi-monthly print newsletter, which you can personalize with your store name, logo, and other store information.
Each is a smartly-designed 4-page newsletter with approximately 20 titles. Each issue is emailed to you as a PDF, which you can forward to your local printer, so you can do business with customary printer and keep your “buy local” creds. Cost is $248 per issue. The beauty of it is that each issue comes with an average of $750 of co-op available for reimbursement. That’s enough in most cases to pay for the newsletter, the printing, and distribution, too. It’s a great way to broaden the exposure of your logo and name among your customers and community at virtually no cost and very little effort.
Video that explains the many benefits of print newsletter marketing.
We urge you to take advantage of this benefit and are grateful to Paz & Associates for making it available. For questions about the Newsletter, or to get started, contact Paz & Associates at 800-260-8605.
Paz & Associates is a company devoted to the betterment of independent booksellers. They conduct several booksellers schools every year and consult with booksellers on a variety of issues, including store openings and closings.
Great
Lakes Independent Booksellers Association
P. O. Box 901 - 208 Franklin Street, Grand Haven, MI
49417
Toll-Free: (800) 745-2460 - Phone: (616)
847-2460 -
Fax: (616) 842-0051
E-mail: